Building a B2B Marketplace
Trends & Opportunities in 2025
Michael Frisby
Formerly at:
Sebastiaan Heukels
Solution Architect Manager
Milo Milic (Moderator)
Founder & CEO
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Learn from the experts behind top cloud marketplaces
Explores strategies, technical practices, and key industry trends for building and scaling successful B2B cloud marketplaces in 2025.
Michael Frisby
Formerly at: Infinigate Cloud, Cobweb, Vuzion, Microsoft
Michael Frisby is a cloud industry leader with over 20 years of experience helping MSPs, IT resellers, and ISVs grow and succeed. He played a significant role in growing Vuzion it into a €180M ARR pan-European cloud business, later integrated into Infinigate Cloud, where he most recently served as SVP Cloud Alliances & GTM Strategy.
Earlier in his career, Michael held senior roles at Microsoft and led the transition to cloud-first channels across Western Europe. He has also served as Managing Director at Cobweb, helping position it as a leading UK cloud aggregator.
Sebastiaan Heukels
Solution Architect Manager
Sebastian Heukels, solution architect manager at Devtech has over 20 years of experience from companies like CloudBlue & Ingram Micro, Parallels and KPN and has worked with customers around the world to deliver high impact bespoke Cloud Marketplace solutions.
Milo Milic (Moderator)
Founder & CEO
Milovan is a self-made serial technology entrepreneur passionate about driving impact and fostering team growth. As Devtech’s CEO, his mission is to empower innovative businesses worldwide to excel at what they do best even better.